Thursday, July 23, 2009

Announcing Project 10^100 Now

Project 10100 Now is an organization I co-founded to bring attention to Google's ridiculous delay of Project 10100. This is the story of how it was started.

It all started with my post about Google's delay of Project 10100. After several days of silence, someone emailed me to ask if I'd like to collaborate on a project to make Google accelerate Project 10100. I liked the idea of calling out Project 10100's delay, but I didn't have the time or the skills to help with his plan. I told him that I wasn't up for such an arduous project, but I'd be glad to write an open letter to Google if he'd publish it.

He agreed to the arrangement, and I got to work. Over the next two weeks, I drafted two open letters, created our website, and started our blog and Facebook group. My collaborator set up the hosting account with his own money, gathered the email addresses and content forms of the major tech blogs, and set up our Twitter feed. In only two weeks, we had prepared to launch a full-scale social media advocacy campaign.

We decided to launch the project on Tuesday the twenty-first, so that the press would have plenty of time to pick up the story before the weekend. We sent out emails to tech blogs, filled out online forms, and followed notable tech commentators on Twitter. So far, we've received only three blog mentions, but I have great expectations.

If you'd like to help, visit We need all the help we can get.